Has Inflation Severed Consumer Price Elasticity? / RBDR

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May 25, 2022

Today on RBDR: Many consumer product manufacturers have significantly increased their shelf prices with little consumer pushback. Those companies’ brand revenues have flourished, but a Morning Consult supply chain/inflation study says consumers are finally opting for less expensive brands.

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Time To Rethink What Researchers Believe About In-Store / RBDR

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February 28, 2022

Today on RBDR: VideoMining founder & CEO Rajeev Sharma lists many of the revolutionary changes that have taken place at retail outlets due to the pandemic. Numerous research standards have been ousted – and retailers and manufacturers need to make significant adjustments to serve and entice anxious consumers.

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Consumers moving toward control of personal data. Social media self-measurement? (RBDR 6.8.2015)

Today: 1) Consumers may edging closer to insisting that they gain greater control of their personal information. 2) AdExchanger discusses the controversy between social media sites and media agencies over the sites’ self measurement.

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New Consumer Behavior with Brands; MarketResearchCareer’s 5th Annual Supplier Sat Study (RBDR–10/01/13)

Today: 1) Study from Flamingo and Wolff Olin points to 3 specific changes in how consumers intend to interact with brands. RBDR explains the big picture changes they are leading to. (Here’s the link to a download of this study results: http://gamechangers.wolffolins.com) 2) MarketResearchCareer’s 5th annual supplier satisfaction study is released with results in the qualitative, full-service, syndicated, online sample and online survey categories. (Link to the press announcement of this study, where you can find out other top-rated suppliers: http://pr-bg.com/content/view/37652/78/) 3) Former AT&T Director of Market Research & Customer Insights Debbie Kirsch died last week.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.