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July 24, 2018. Today on RBDR:
Brand Key’s 23rd annual Customer Loyalty Index shows shocking upheaval of brand leadership in 60% of the B2C and B2B categories that the study tracks.
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February 7th, 2017. Today on RBDR:
1) Digital marketers are predicting the 2018 elimination of cookie-based marketing, in favor of people-based marketing.
2) iMediaEthics’ sarcastic annual polling award winners take a poke at 10 of the industry’s leading companies.
RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.
Learn more by visiting their website.
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November 28th, 2016. Today on RBDR:
1) AOL announces to its employees that a corporate restructuring will make DATA one of the three corporate focuses.
2) Andrew Grenville of MARU/Matchbox makes the case that election pollsters should create an online community that it can return to over an extended period of a campaign. It can shine a light on changes in voter attitudes and behavior, making it far more valuable than one-time survey takers.
3) Recommended viewing: this week’s Fareed Zakaria GPS on CNN for a segment he produced with Steven Johnson concerning the traditional positive impact of “fun,” which points to research’s adoption of gamification as an important initiative.
RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.
Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!
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Today on RBDR:
1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here.
2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and respondent data.
RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.
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Today on RBDR: What is wrong with polling? There are lots of theories after a plethora of messy polling projections from around the world in recent years. Now, The Hill has published a solution for the U.S. presidential election polling from PollyVote.com’s Andreas Graefe. He says accurate polling comes down to asking and collecting the answers to one question: who does each respondent expect to win?
RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services.
You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it for yourself by clicking here.
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