Bob Lederer RBDR

Added MR Role? Supporting CMO’s Advance To The Board | RBDR

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March 6, 2019

Today on RBDR: Ruchi Gunewardene’s guest column for the Daily Financial Times outlines two radical, market research- and financial analytics-driven steps a CMO must take to gain the attention and consideration of a company’s Board of Directors.

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Bob Lederer RBDR

CFO – CMO Divide With Digital Marketing Metrics | RBDR

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June 13, 2018. Today on RBDR:

A Viant study reports on the conflict between corporate CFOs and CMOs shows substantial percentages of CFOs are uncertain about the value of digital marketing metrics, and at the same time CMOs concede there are significant issues with digital metric collection.

Find a link to this study by clicking here.

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Bob Lederer RBDR

MR Opportunity: Develop Marketing C-Suite Metrics | RBDR

January 3, 2018. Today on RBDR:

Market researchers have been criticized for an inability to communicate with marketers in their own language, CMOs find themselves at a loss in delivering marketing metrics sought by the C-Suite. MR might be able to help marketing to bridge that metrics gap.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Social media ad targeting shows deplorable side | RBDR

September 18, 2017. Today on RBDR:

1) Targeting groups using social media is cool, right? Except when you want to target a group of detestable individuals. Pro Publica did that, then told Facebook what it had enabled. Facebook made sure that group was not targeted again.

2) The new reality for CMOs sounds a great deal like what market researchers first faced some years ago – become more relevant in the company and driving it to customer centricity.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Andy Brown, Kantar: Time for Metrics Consistency | RBDR

May 17, 2017. Today on RBDR:

1) Forrester Research reveals the control that CMOs have over technology spending that is directly or indirectly related to research.

2) Kantar Media CEO & Chairman Andy Brown discussed the necessity for development of consistent media and advertising metrics, which do not presently exist.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

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