This Research Client Is Serious About Data Quality / RBDR

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October 20, 2020

Today on RBDR: Ferrero North America Vice President of Consumer and Shopper Understanding Charles Guilbeau discusses client responsibility in demanding industry-wide data quality

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“New Normal” MR Meetings Could Stick After Covid / RBDR

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September 29, 2020

Today on RBDR: Will Covid have a lasting impact on research conferences? One industry source has little doubt that for the foreseeable future, the current new normal, featuring virtual conferences — and maybe very limited live attendance — will hold firm.

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Progress! Mktg Inserts MR into New Measurement | RBDR

January 10, 2018. Today on RBDR:

Companies and their brands are taking new Marketing Effectiveness measurement very seriously, and so too, are client research functions, which are being invited to assist in its implementation to optimize corporate use.

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A Special Comment about Questionable Research | RBDR

August 10, 2017. Today on RBDR: A Special Comment about what to think about a questionable conclusion lifted from a research study that claims that client researchers are spending more money on research. Overall, that would seem doubtful, so why make the claim?

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