Bob Lederer RFL Communications, Inc.

Seconding the Motion For MRD Shift To “Outcomes” / RBDR

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August 3, 2021

Today on RBDR: Seemingly in total agreement with the opinions of Bastion Insights CEO Peter Harris (see Thursday July 29, 2021 RBDR), CuriosityCX founder Dave Fish, Ph.D., blogged his belief that client insights departments need to shift their complete focus from insights to outcomes.

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Bob Lederer RFL Communications, Inc.

MRDs Must Shift From Insights To “Impact” of Insights / RBDR

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July 29, 2021

Today on RBDR: Bastion Insights CEO Peter Harris blogged about the research-industry need for client insights departments to deemphasize insights and begin placing their bets on the impact of those insights – and carry those through the whole corporate organization.

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