Bob Lederer RBDR

Forrester advice. WOM bests social. Facebook content public. (RBDR 3.12.2015)

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Today on RBDR: 1) Forrester Research VP Carl Doty advises companies to forego creation of Chief Data Officer or Chief Digital Officer positions. They are a distraction for what actually needs to happen inside the typical corporation. 2) Think social media is the most powerful influence on television viewing? Think again, says a University of Rochester Simon Business School study. It’s actually word of mouth. 3) Facebook is joining Twitter in making available information about what its members are talking about to marketers. 4) Candice Bennett is the latest researcher to enter the political arena.

Bob Lederer RFL Communications, Inc.

CIOs are obstacle to corporate analytics; MR must market MR to colleges (RBDR–3/26/2014)

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Today: 1) SAS study says CIOs are an obstacle to corporations’ use of analytics.

2) Nielsen Twitter TV is expanding from the U.S. to Australia and Italy.

3) RBDR’s Bob Lederer discusses his suggestion that the research industry launch a national reach out to all U.S. colleges and universities to build or maintain a solid market research class and, perhaps, MR program.

Bob Lederer RFL Communications, Inc.

IBM Watson tech offered to mobile developers; How CMO & CIO help MR; Bill Harvey discusses pervasiveness of mobile devices (RBDR–3/4/2014)

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Today: 1) The IBM Watson Mobile Developer Challenge is underway, a global opportunity for mobile app developers to create new ones that use the IBM Watson cognitive innovation. 2) Mary Shacklett’s thought piece on corporate CMO-CIO collaborations makes three points that underscore MR’s dependency on other departments. 3) Bill Harvey discusses data and other elements that portray the impotence of second screen with TV viewing.