Bob Lederer RFL Communications, Inc.

Who Knows Personalization? QSRs / RBDR

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January 8, 2020

Today on RBDR: Every marketer’s obsession is incorporating personalization with its customers, but so far reports of success are very sparse . Marketing Dive Associate Editor Chris Kelly suggests it’s happening among QSRs. (RBDR April 8, 2019 report on McDonald’s purchase of Dynamic Yield: https://youtu.be/4-hIaZ_ICeo).

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Bob Lederer RBDR

British Polling Council reviews pollster mistakes. Research innovation highlights. (RBDR 05.31.2016)

Today on RBDR:

1) The British Polling Council, having completed its review of mistakes made by UK pollsters, rules out everything except non representative samples.

2) Research innovative services from 20th Television/4C, Qualtrics and Krux/Survata deserve the attention of RBDR viewers.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces.

Visit our website for more about RFL Communications.

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Bob Lederer RBDR

Survata gains $6 mil funding. David Harris’ book on writing better surveys. (RBDR 7.22.2015)

Today on RBDR: 1) Survata, which entered the research market with a Google Consumer Survey-like research tool, earns a $6 million investment. 2) David Harris, for 25 years a senior pharmaceutical market research executive, is so disturbed by the state of survey questionnaire writing that he decided to write a book to help the profession get its act straight.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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