Social media ad targeting shows deplorable side | RBDR

September 18, 2017. Today on RBDR:

1) Targeting groups using social media is cool, right? Except when you want to target a group of detestable individuals. Pro Publica did that, then told Facebook what it had enabled. Facebook made sure that group was not targeted again.

2) The new reality for CMOs sounds a great deal like what market researchers first faced some years ago – become more relevant in the company and driving it to customer centricity.

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Entrepreneurial Research Decisions That Limit ROI | RBDR

January 5th, 2017. Today on RBDR:

1) Entrepreneurs fail to realize mistakes they tend to make that limit ROI. Two of six primary issues are research-related.

2) Forrester Research put its finger on 15 dynamics that will be prominent in 2017 consumer marketing, a good number of which directly relate to research.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. You can find a link to this case history by clicking here.

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Forrester advice. WOM bests social. Facebook content public. (RBDR 3.12.2015)

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Today on RBDR: 1) Forrester Research VP Carl Doty advises companies to forego creation of Chief Data Officer or Chief Digital Officer positions. They are a distraction for what actually needs to happen inside the typical corporation. 2) Think social media is the most powerful influence on television viewing? Think again, says a University of Rochester Simon Business School study. It’s actually word of mouth. 3) Facebook is joining Twitter in making available information about what its members are talking about to marketers. 4) Candice Bennett is the latest researcher to enter the political arena.

Emotient adds emotion to Google Glass; Unilever benefits from Alteryx (RBDR–5/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Emotient will display its facial coding add-on software for Google Glass at Vision Sciences Society 2014 next week. 2) Unilever shared the financial benefits it gets from Alteryx data blending, cleaning and advanced analytics software. 3) The number of Chief Digital Officers has been doubling annually and will double again in 2014, according to the Chief Digital Officers Club.