After 17 Years, No Unanimity on CDO Business Function / RBDR

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May 28, 2019

Today on RBDR: Seventeen years after the CDO — Chief Data Officer — was introduced, the role is commonplace in corporate America. However, the position has yet to spread its wings and there are few agreed-upon responsibilities assigned to those who occupy the CDO role.

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Accomplishments of Chief Data Officers | RBDR

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June 18, 2018. Today on RBDR:

Gartner studied the existence and progress of the newest role in corporations, Chief Data Officer. It paints a mostly positive picture.

Find both a summary, and the study itself, by clicking here.

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Entrepreneurial Research Decisions That Limit ROI | RBDR

January 5th, 2017. Today on RBDR:

1) Entrepreneurs fail to realize mistakes they tend to make that limit ROI. Two of six primary issues are research-related.

2) Forrester Research put its finger on 15 dynamics that will be prominent in 2017 consumer marketing, a good number of which directly relate to research.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. You can find a link to this case history by clicking here.

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Forrester advice. WOM bests social. Facebook content public. (RBDR 3.12.2015)

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Today on RBDR: 1) Forrester Research VP Carl Doty advises companies to forego creation of Chief Data Officer or Chief Digital Officer positions. They are a distraction for what actually needs to happen inside the typical corporation. 2) Think social media is the most powerful influence on television viewing? Think again, says a University of Rochester Simon Business School study. It’s actually word of mouth. 3) Facebook is joining Twitter in making available information about what its members are talking about to marketers. 4) Candice Bennett is the latest researcher to enter the political arena.