Bob Lederer RFL Communications, Inc.

Seven Key Benefits of Sentiment Analysis / RBDR

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March 10, 2022

Today on RBDR: There can be seven identifiable benefits from researchers’ use of Sentiment Analysis to measure a brand’s metrics. TechnoChops’ founder Tehseen Kiani details them.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence Is Reinventing MR / RBDR

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—————————————————————January 14, 2020 Today on RBDR: Dr. Claudio Buttice, a former clinical and hospital pharmacist, presents several impacts which artificial intelligence is and will reinvent marketing research.

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Bob Lederer RBDR

What? CX Will Be The #1 Brand Differentiator In 2020 / RBDR

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February 14, 2019.

Today on RBDR: Customer experience is an ever-increasingly important business factor, but its vitality may not be generally understood. The Verde Group CEO Paula Courtney blogged that by 2020, customer experience will pass price and product as a brand’s most important differentiator.

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Bob Lederer RBDR

Chatbots’ Positive Influence in Survey Results | RBDR

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October 24, 2018. Today on RBDR:

In the latest project exploring the impact of the use of chatbots in a research study, a study from Interpret.la and Juji, Inc. appeared to demonstrate highly significant improvements in engagement and quality of responses.

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Bob Lederer RBDR

Think Big Data isn’t Affecting Businesses? Think Again | RBDR

August 16, 2017. Today on RBDR:

We talk about Big Data a lot, but most of us pay less attention than we should about what it is accomplishing with business’ marketing so far.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here.

To take Bill up on his offer, email him today!

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