Bob Lederer RFL Communications, Inc.

MR: be brand-focused despite shiny toys; Mkters pressured for data; China’s WeChat (RBDR–5/21/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Mondelez Asia Pacific Director of Brand Strategy Michael Chadwick believes market researchers are allowing their attraction to new market research technology bells and whistles to distract them from the tools’ brand-building capabilities. 2) An MIT Sloan Management Review survey shows 60% of business professionals are under management pressure to become for data driven, and just under 30% have gained access to more data in the last year. 3) In China, the WeChat mobile service is making great research strides.

Bob Lederer RFL Communications, Inc.

Xbox could collect personal data, be MR tool; CEOs prefer dashboards; McDonald’s helps create advertising analyzer (RBDR–10/9/13)

Today: 1) As Xbox One prepares for launch this holiday season, Microsoft makes indications that it may collect players’ personal data that can be used in market research. 2) CEOs describe how data presented to them is currently delivered and explain how they would like fast delivered to them. 3) Phoenix Marketing International collaborates with McDonald’s in creating a new advertising analysis dashboard.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Find out the business’ growth rampage over the last two years: http://www.precisionopinion.com