Bob Lederer RFL Communications, Inc.

Does $15B To Buy Nielsen Holdings Add Up? / RBDR

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March 17, 2022

Today on RBDR: Board member Elliott Management got its way (raising stock value) when it forced Nielsen Co. management to split the business in two and spin off Nielsen’s retail measurement side. Now, that same group on the board of the former Nielsen Media wants to buy the business with the same goal in mind. Does a proposed $15 billion price make sense?

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Bob Lederer RFL Communications, Inc.

Better Data Options for Freer Spending Marketers | RBDR

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March 14, 2019

Today on RBDR: As 78% of marketers tell the Interactive Advertising Bureau and Winterberry Group of their intention to spend more on data in 2019, major marketers have more and better data options to choose from, notably expanded market-by-market radio listenership and automated coding delivering greater speed, higher accuracy and more in-depth TV research.

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Bob Lederer RBDR

CBS Vision President & CRO David Poltrack Retiring | RBDR

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November 1, 2018. Today on RBDR:

David Poltrack, Chief Research Officer and President of CBS Vision announces his retirement from the network after 50 years. It takes effect at the end of June 2019.

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Bob Lederer RBDR

Microsoft buys LinkedIn. Nielsen Neuroscience adds Video Ad Explorer. (RBDR 06.15.2016)

Today on RBDR:

1) Microsoft has purchased the social media network for professionals, LinkedIn, for $26.2 billion. What social media deal could come next?

2) Nielsen Consumer Neuroscience introduces Video Ad Explorer, which is said to provide advertisers with a new research tool from which to develop more powerful and effective advertising.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

For more information, visit their website.

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Bob Lederer RBDR

Why Gallup is giving up in the election polling it created. (RBDR 10.12 .2015)

Today on RBDR:

RBDR Producer Bob Lederer reports on the decision by Gallup to discontinue its presidential primary polling — and perhaps its election polling — and offers some thoughts on what it means to business and the industry, plus unsaid reasons for the decision.

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