Bob Lederer RFL Communications, Inc.

CPGs Expect Consumers To Keep Paying Higher Prices / RBDR

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Today on RBDR: CPG businesses preparing their marketing for the post-Covid period have a new, unanticipated concern: if they can maintain their inflation-driven consumer pricing. Giant CPGs are upbeat, believing public price complaints haven’t deterred them buying their favorite brands so far and that trend won’t be altered.

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Bob Lederer RFL Communications, Inc.

Research’s Role For Brands Benefiting From Covid / RBDR

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November 30, 2020

Today on RBDR: It makes sense for research to play a central role for brands that are thriving during the Coronavirus. It can point out changes in the sales environment caused by the virus and maintain some of the sales momentum for brands after the Coronavirus is brought under control.

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Bob Lederer RFL Communications, Inc.

Covid Has Accelerated AI and MR Technology Adoption / RBDR

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September 1, 2020

Today on RBDR: Black Swan Data CEO and co-founder Steve King explains how and why Covid-19 has accelerated the adoption of artificial intelligence and research technology.

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Bob Lederer RBDR

Macromill-MetrixLab merger. BBC EVP Insights talks social media (RBDR 11.5.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR, 1) Macromill and MetrixLab announce a merger that brings together $300 million in worldwide revenues and kicks off an ambitious four-point plan to make the merged business a game changer. 2) In part 1 of an interview on RBDR, BBC Worldwide EVP Insights David Boyle speaks about the value of social media research, today and in the future.

Bob Lederer RFL Communications, Inc.

New MR tools: Curalate & IBM/Genesys; Ginny Valentine awards (RBDR–6/25/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

Find out about it at http://www.yousaymobile.com.

Today: 1) Client and supplier market researchers’ attendance at IIEX in Atlanta demonstrates their intense interest in the 3Ts: new MR tools, techniques and technologies. 2) Curalate is helping marketers understand what visuals on social media sites like Instagram and Pinterest mean. 3) IBM and Genesys are partnering on a learning platform to transform understanding of customer experience. 4) The 3rd annual Ginny Valentine Awards for bravery in market research were announced last week.