Bob Lederer RBDR

Fitbit target of class action. DA Professionals more skilled/satisfied than peers. (RBDR 06.01.2016)

Today on RBDR:

1) A class action suit has been filed against Fitbit, alleging that its heartbeat readings of users are off, on average, by 20 beats.

2) A study by AnalyticsWeek and Business Over Broadway finds that decision analyst professionals working in Marketing & Sales, R&D and IT are more skilled and more satisfied with the outcome of their assignments than their peers in other corporate functions.

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Bob Lederer RBDR

5 recommended social media ROI metrics. Mobile the 3rd most effective mkt tool (RBDR 10.8.2014)

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On today’s RBDR: 1) To measure social media ROI across channels, Simply Measured’s Uri Bar-Joseph recommends these metrics: 1) Audience size, 2) Mentions 3) Engagement 4) Impressions and 5) Reach. 2) A new mobile marketing study rates mobile as third most effective, behind email and social media.

 

Bob Lederer RBDR

Microsoft Prediction Lab gets support. Wearables mkt will quadruple in size (RBDR 10.2.2014)

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Today on RBR: 1) Comments are flowing in about Microsoft Prediction Lab and its’ unorthodox polling and prediction processes. 2) The wearables market will quadruple in size between 2014 and 2017, according to Juniper Research, and NPD Group is positioning itself to help interested parties track the progress of this new segment.