U.S. Govt Data Collectors Are Comfy With Big Data | RBDR

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May 9, 2019

Today on RBDR: Researchers and federal government agencies which collect data share an interest in Big Data, but there are also differences with respect to its acceptance and usage. Corporations and researchers are grappling with it, while the government agencies appear to be all in.

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Client MR Function’s Contributions: More Ammunition / RBDR

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March 21, 2019

Today on RBDR: The blog “How Insights Professionals Contribute to Revenue Growth,” by FlexMR North America Client Development Manager Heather Wendlandt, adds case history fuel to market research and insights arguments that its client functions are a powerful, positive influence inside businesses.

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Do we need Data Scientists? Strong audiences for SB49 commercials. (RBDR 2.4.2015)

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Today on RBDR:  1) The case against corporations that feel they need to go all out for data scientists.  2) Super Bowl commercials maintained the audience levels that were in place during Super Bowl 49 itself, a situation unlike that recorded during usual sporting events.  3) Gap, Inc. decides to do away with Chief Marketing Officer in favor of a Customer Experience officer. Could it be the start of a trend?