Bob Lederer RBDR

IRI enlists Joan Lewis. MR dept must become “Foresight” dept. (RBDR 5.14.2015)

Today on RBDR: 1) IRI enlists the advisory services of former P&G SVP of CMK Joan Lewis. 2) Mike Graber of Southern Growth Studio has inspiring suggestions about how the client research department should evolve inside corporations. 3) Fetch Rewards’ interesting in-store consumer shopping service has several unique research capabilities, explained by President Wes Schroll.

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Bob Lederer RFL Communications, Inc.

New Consumer Behavior with Brands; MarketResearchCareer’s 5th Annual Supplier Sat Study (RBDR–10/01/13)

Today: 1) Study from Flamingo and Wolff Olin points to 3 specific changes in how consumers intend to interact with brands. RBDR explains the big picture changes they are leading to. (Here’s the link to a download of this study results: http://gamechangers.wolffolins.com) 2) MarketResearchCareer’s 5th annual supplier satisfaction study is released with results in the qualitative, full-service, syndicated, online sample and online survey categories. (Link to the press announcement of this study, where you can find out other top-rated suppliers: http://pr-bg.com/content/view/37652/78/) 3) Former AT&T Director of Market Research & Customer Insights Debbie Kirsch died last week.

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