Bob Lederer RFL Communications, Inc.

The Trump Brand’s Long & Winding Road / RBDR

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January 20, 2021

Today on RBDR: What’s the state of the Donald Trump “brand” as he leaves the White House? Brand equity’s top researcher, Brand Keys’ President Robert Passikoff, began tracking Trump’s human brand before most others gave it a thought. He shares the evolution of the Trump brand in a conversation with RBDR.

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Bob Lederer RBDR

Added MR Role? Supporting CMO’s Advance To The Board | RBDR

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March 6, 2019

Today on RBDR: Ruchi Gunewardene’s guest column for the Daily Financial Times outlines two radical, market research- and financial analytics-driven steps a CMO must take to gain the attention and consideration of a company’s Board of Directors.

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Bob Lederer RBDR

Brand Keys’ Passikoff on consequences of Donald Trump’s campaign on brand equity. (RBDR 10.31.2016)

Today on RBDR:

This week, polls are trying to assess who will win the 2016 presidential election in the United States: Democratic nominee Hillary Clinton, or Republican nominee Donald Trump. Today, we hear from Brand Keys‘ Robert Passikoff about a metric that is measurable right now: the brand equity behind Donald Trump’s name.

RBDR is sponsored this week by Toluna, “In Touch With People.”

Experience the future of market research by discovering the possibility of automated insights with Toluna’s newly launched PowerConcept! PowerConcept is the latest addition to the Automated Insights suite available within Toluna’s QuickSurveys platform. Learn more today! Visit their website here.

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Bob Hoffman on advertiser delusions. Facial/emotional recognition in video games. (RBDR 03.03.2016)

Today on RBDR:

1) Advertising expert Bob Hoffman outlines three delusions that advertisers have that are holding the industry back.

2) Affectiva incorporates its facial coding and emotion detection technologies into video games.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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Yahoo! Releases 13.5TB of data for analysis. TransgressiveX tackles brand equity enhancement. (RBDR 01.19.2016)

Today on RBDR:

1) Yahoo! announces that it’s releasing 13.5 terabytes of data for academic analysis.

2) TransgressiveX releases its “Brand eXchange Power Survey” to better determine brand equity, and how to elevate it based on several different factors.

RBDR is sponsored by RFL Communications, the research industry’s premier news and insight source through four major newsletters, the world’s “Top 50 Research Organizations,” and 2016’s upcoming Market Research Toolbox Report.

For more details on RFL and how you can subscribe to its four publications, visit our website.

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