Bob Lederer RFL Communications, Inc.

Does The MRD Deliver Value? Yes? No? It Depends! / RBDR

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March 14, 2022

Today on RBDR: Swiss research consultant Denyse Drummond-Dunn asks and answers her deliberately controversial question about the benefits of market research departments in the current business environment–and how to deal with underperformance.

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Bob Lederer RFL Communications, Inc.

2020 CPG Stats Document Consumers’ Covid Fears / RBDR

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March 11, 2021

Today on RBDR: The data is in about consumers’ focus on CPG products in 2020 after Covid first hit. At first blush, it documents how much consumers feared out-of-stocks and being unable to purchase essential food and other products.

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Bob Lederer RBDR

Nielsen Sells MR Assets, Harris Poll to Stagwell Group | RBDR

January 25th, 2017. Today on RBDR:

1) Nielsen sells certain custom research assets and the Harris Poll to Stagwell Group.

2) Several unique research insights from Boston Consulting Group’s Nadia Morozova from her attendance at the Market Research in the Mobile World conference in London.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

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