Bob Lederer RFL Communications, Inc.

Facebook personal ad data options; Customer sat ≈ customer spending (RBDR–6/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Facebook has decided to provide its users with two new personal data options related to its serving of advertising. 2) An MIT Sloan Management Review says the relationship between customer satisfaction and customer loyalty is statistically significant but not as manageable as businesses might believe.

Bob Lederer RFL Communications, Inc.

Corporate data woes; MRII’s Don Marek: industry healthy, welcomes change (RBDR–6/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Three independent studies, from Adobe, Charterhouse and AppNexus/WARC/IAB Europe, demonstrate issues with business’ use of their data. 2) MRII Executive Director Don Marek discusses how despite his 40 years in the industry he doesn’t believe it is changing any faster than in the past.

Bob Lederer RFL Communications, Inc.

MDs subvert patient empowerment? Pharmacos need to obsess re patients (PRVR–6/16/2014)

This week on Pharma Research VIDEO Report:  1) Patients explain why empowerment is so important to them and impediments from doctors.  2) Wolff Olins declares why pharma companies must change their emphasis to patients and relationships with them.  3) For the fifth year in a row, the Epocrates medical reference app is tops for physicians on smartphones and tablets.  4) A former Merck analyst alleges in a whistleblower lawsuit that a 2009 market research study was mostly about selling more diabetes drugs to in HEB stores and to those covered by Blue Cross Blue Shield of Texas.

Bob Lederer RFL Communications, Inc.

China media: Big Data jacks up programmatic buying (RBDR–6/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Tremor Video’s MRC accreditation for VideoHub video video advertising metrics has been “continued.” 2) China’s NDP Media claims that Big Data injection into programmatic buying makes advertising choices faster and better. 3) Field Agent CEO Rick West explains to RBDR why the research industry’s fast-paced mobile research initiatives make sense.

Bob Lederer RFL Communications, Inc.

Israelis survey Iranians; Dinner Lab seeks to become restaurant radar (RBDR–6/9/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) In the most unusual of polls, Israeli researchers polled Irananians on the telephone. 2) Marketers says they are unable to judge their impact on their businesses. 3) Dinner Lab wants to be the radar desperately needed by the restaurant industry to understand consumer tastes and preferences in major cities around the U.S.