Bob Lederer RFL Communications, Inc.

IBM commits $100M to China analytics; Rogers Comm’s MR re NHL (RBDR–7/10/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

For research agency expertise, originality and breakthrough thinking like few others, visit http://www.sotech.com

Today on RBDR: 1) IBM is making a $100 million commitment to fund Big Data & Analytics training and expertise at100 Chinese universities, 30 undergraduate programs and 5 Centers of Excellence. 2) Rogers Communications’ summer 2014 marketing plan for its Sportchannel, which will carry National Hockey League games this fall, is built around a market research study into how fans relate to the NHL. 3) Will Leach, who just founded Triggerpoint Behavioral Research & Design, has an interesting point of view about how MR agencies need to evolve their deliverables.

Bob Lederer RFL Communications, Inc.

NEW INSIGHT: where mobile ads work!; Kellogg’s 3 BIG MR changes (RBDR–7/9/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

For research agency expertise, originality and breakthrough thinking like few others, visit http://www.sotech.com

Today: 1) A study by three collegiate researchers explains where and how mobile advertising works, including product categories. 2) Kellogg Director of Insights & Planning for Asia Pacific & Sub Sahara, Tyrone Almeida, explains three big changes in Kellogg market research.

Bob Lederer RFL Communications, Inc.

Social media predictor Blab; “Don’t Know’s” mute poll responses (RBDR–7/08/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) A new online service, Blab, says it predicts with 70% accuracy what subject matter will be hot in social media 72 hours in advance. 2) Inclusion of “Don’t Know” as a option in a poll is a too-inviting choice for many respondents, especially women.

Bob Lederer RFL Communications, Inc.

Pollster’s 3-methodology test; Neuroscience potentials/realities (RBDR–707/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) A pollster conducted three different polling methodologies days before an Ontario, Canada election, which generated three similar outcomes but different-enough results. 2) Neuroscience expert and research-knowledgeable Carl Marci, Chairman of Innerscope Research, discusses short- and long-term prospects.

Bob Lederer RFL Communications, Inc.

FB’s “emotion contagion” study; P&G mktg reset; AURA supplier honors (RBDR–7/02/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about happy clients and why they are pleased at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Facebook has angered a substantial portion of its members after disclosing a 2012 “emotional contagion” experiment or study that manipulated news content in order to assess whether week-long positive or negative news feeds altered the mood of those receiving them. 2) Procter & Gamble changed its internal marketing structure beginning July 1, converting marketing personnel to brand or associate brand directors. 3) AURA honored various supply-side research agency at its annual conference in London last week.