Bob Lederer RBDR

Mobile isn’t measurable. Get copy of Programmatic Marketing “Guide.” (RBDR 9.24.2014)

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RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) Companies are enthused about mobile marketing, however their lack of measurement certainty is slowing more pronounced use. 2) A CMO Solution Guide to Programmatic Marketing is designed to help marketers master this new digital media placement productivity mechanism. (http://info.mediamath.com/CMO-Whitepaper_Download.html?utm_source=PR&utm_medium=PRNewswire&utm_campaign=CMOWhitepaper) 3) Suggestions about how to educate the C-Suite to properly understand and use social media.

Bob Lederer RBDR

More data doesn’t yield better results. Oct. 7 is 2nd Annual CX Day (RBDR 9/23/2014)

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) A study by Pursway shows that the abundant influx of new data is not improving the success rate of campaigns. 2) Direct marketers and CRM professionals have vastly different problems with Big Data. 3) The second annual Customer Experience Day is set for October 7

Bob Lederer RBDR

CBS supplements TV data. Tech wearable sensor breakthrough (RBDR 9/22/2014)

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) Scottish pollsters were uneasy tim their pre-vote efforts, and although they all got the final overall result correct the margin of error was way off. (http://fivethirtyeight.com/datalab/why-pollsters-think-they-underestimated-no-in-scotland/) (http://www.washingtonpost.com/blogs/worldviews/wp/2014/09/17/what-do-the-polls-really-say-about-scotlands-referendum-on-independence/) 2) CBS is launching additional time-shifted TV viewing data to supplement Nielsen data. 3) Two European institutions announced they have developed a method of creating wearable sensors by adding graphene to store-bought rubber bands.

Bob Lederer RBDR

SM assesses brand health. Sales predictor looks for commercial testers. (RBDR 9/5/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Under pressure to dramatically increase its number of users, Twitter revamps its new user signup procedure. 2) A new study shows that social media can match more expensive and time consuming brand trackers early on in assessing a brand’s health. 3) Blue Marble Enterprises is looking for CPG brands to use its Blue Horizon tool to predict sales, one, two or more years out, plus Customer Lifetime Value and Future Customer Brand Equity.

Bob Lederer RBDR

Consumers’ 1st data sales marketplace. Google Glass app shows emotions (RBDR 9/4/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Datacoup may be the world’s first seller of individual’s personal information, which the business buys from 26,000 PC and/or smartphone users each month for as much as $8.00 per participant. 2) Germany’s Fraunhofer Institute in Germany has developed SHORE, an app for Google Glass that spells out for the wearer the emotion of the persons in his/her line of sight. 3) Toyota won a federal court’s ruling to have part of a lawsuit against it by Rincon & Associates thrown out, however it still faces allegations of contract, fraud and trade secret violations.