Bob Lederer – Page 215 – RFL Communications, Inc.

October 30, 2014 Bob Lederer RBDR

Innovation decisions not including Qual. Stopping “surveys behaving badly” (RBDR 10.29.2014)

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RBDR is sponsored today by 2020 Research, helping you do better research.

Researchers need their projects done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here’s a a link to an impressive 2020 Research webinar with radically new research project insights that leading researchers use to delight clients with richer, faster insights:
https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

Check out http://www.2020Research.com

Today, on RBDR: 1) European Centre for Strategic Innovation CEO Alessandro Di Fiore points out that qualitative research is on the outside looking in concerning many corporations’ strategic and innovation processing–and what needs to happen to upend that trend. 2) Rubinson Partners’ Principal Joel Rubinson explains why he’s up in arms with “surveys that are behaving badly,” and what he would like to see done about that. (Read more detail at http://blog.joelrubinson.net)

October 28, 2014 Bob Lederer RBDR

Google Consumer Surveys branch out. 20 MRers you need to know (RBDR 10/28/2014)

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Sponsored by 2020 Research, helping you do better research.

2020 knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here is a a link to a recent 2020 webinar that featured radically new insights from surprisingly familiar sources, demonstrating how leading researchers are getting richer insights faster and delighting their clients:
https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

Check out http://www.2020Research.com

Today, on RBDR: 1) Fresh Intelligence Research Corp. introduces ValidateIt, the first third party DIY service using Google Consumer Surveys (A YouTube video, featuring Google Consumer Surveys’ Paul McDonald, explains Google’s support and co-creation, with Fresh Intelligence Research Corp., of ValidateIt, the first third party DIY service: Google Consumer Surveys’ Paul McDonald explains Google support and co-creation of ValidateIt:

2) Google also announced it is bolstering its Artificial Intelligence interests by hiring six experts and partnering with Oxford University.

3) Bob Lederer is cited as one of “20 Market Researchers to Know” for 2014 by Survey Magazine.

See pages 90-91 in this link:
http://viewer.epaperflip.com/Viewer.aspx?docid=6530adbd-086a-4cfd-82dc-a3c70107dbc0

October 21, 2014October 21, 2014 Bob Lederer RBDR

New report on training today’s researchers. CMO mkt intell tools (RBDR 10 21 2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: www.nuancecoding.com

Today on RBDR: 1) Best Practices LLC’s new report on training market researchers to be optimum functioning contributors. 2) A blog comments on three top tools and techniques available to CMOs take control of market intelligence.

October 7, 2014 Bob Lederer RBDR

New Biz Models are better than NPs. Social Media rules for brands (RBDR 10.7.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) University of St. Gallen Professor Oliver Gassmann, writing from Switzerland for The Financial Times, critiques many companies that have missed new business opportunities by failing to alter their business models. Here’s the link to the original story: http://www.ft.com/intl/cms/s/2/b2ef363c-31c4-11e4-b377-00144feabdc0.html

2) How brands need to take advantage of social media comes down to engaging with consumers on their terms, not the companies.