Bob Lederer RBDR

Diageo re-emphasizes consumer research. NRG reportedly finds buyer. (RBDR 11.16.2015)

Today on RBDR:

1) Diageo announces it will re-emphasize consumer research as its U.S. marketing is being redrawn.

2) Reports say that Nielsen has found a buyer for National Research Group, its movie research business. Speculation is on two potential buyers.

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Bob Lederer RBDR

CPG performance. Leo Shapiro passes. Google on apps and A.I. (RBDR 11.12.2015)

Today on RBDR:

1) New Information Resources, Inc. study reports CPG merchandising is not performing up to snuff. (Study can be downloaded here)

2) A handful of TV and cable networks are cutting back on their number of commercial spots, which has multiple implications on media research.

3) Leo Shapiro died at 94 after decades of research contributions to P&G, Staples, Kimberly-Clark and Coca-Cola in particular.

4) Google news includes recruitment in the coming week for a hush-hush research project involving application developers (you can volunteer here), and Google is open sourcing its artificial intelligence (aka, machine learning) to gain the counsel and expertise of outsiders.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RFL Communications, Inc.

The scary new robodialer replacement. Palantir Tech is 1 MR game-changing startup. (RBDR 11.11.2015)

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Today on RBDR:

1) As research continues to deal with new TCPA regulations, telemarketers are targeting people who slightly misdial “800” number calls, which sends them to automated surveys.

2) One research company, Palantir Technologies, makes its way onto CB Insights’ Top 55 Game-Changer Startups.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit them online at sotech.com.

Don’t spend your time “searching” for today’s RBDR video! Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

Pharma Market Research Report Predictions Issue: Call for Input

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It’s that time of year when we begin preparations for our Annual Year-End “Predictions” Issue of Pharma Market Research Report (PMR).

This special issue features insights from key influencers and innovators in the market research industry — like you — about significant changes that you think will emerge in the pharmaceutical, health care, biotech and medical device industries in the next year or two.

We are inviting you to participate by sharing your thoughts about what you think may be different over the next couple of years. Because we receive more submissions than space allows, our emphasis is on your most thought-provoking ideas.

When preparing your “prediction,” please be specific, direct and brief, and limit your comments to 120 words or less. And please: avoid being ‘salesy’.

Some people have asked that we print their submission anonymously. If you prefer to contribute to the issue in that fashion, please let us know and we will not include your name alongside your submission if it gets selected.

If you plan to participate, please RSVP your intention by no later than Friday, November 20.

All predictions (with by your preferred electronic “headshot” photo-jpeg, roughly 2″x 3″, with a minimum resolution of 300 dpi) must arrive no later than Monday, November 30.

Please submit your ideas via email directly to RFL Editor and Publisher Bob Lederer by emailing rflbob@gmail.com.

Thank you for your consideration! We look forward to hearing from you.

Bob Lederer signature

Bob Lederer
Editor and Publisher, RFL Communications, Inc.

Bob Lederer RFL Communications, Inc.

Research Business Report Predictions Issue: Call for Input

rbr_header

It’s that time of year when we begin preparations for our Annual Year-End “Predictions” Issue of Research Business Report.

This special issue features insights from key influencers and innovators in the market research industry — like you — about significant changes that you think will emerge in the research industry in the next year or two.

We are inviting you to participate by sharing your thoughts about what you think may be different over the next couple of years. Because we receive more submissions than space allows, our emphasis is on your most thought-provoking ideas.

When preparing your “prediction,” please be specific, direct and brief, and limit your comments to 120 words or less. And please: avoid being ‘salesy’.

Some people have asked that we print their submission anonymously. If you prefer to contribute to the issue in that fashion, please let us know and we will not include your name alongside your submission if it gets selected.

If you plan to participate, please RSVP your intention by no later than Friday, November 20.

All predictions (with by your preferred electronic “headshot” photo-jpeg, roughly 2″x 3″, with a minimum resolution of 300 dpi) must arrive no later than Monday, November 30.

Please submit your ideas via email directly to RFL Editor and Publisher Bob Lederer by emailing rflbob@gmail.com.

Thank you for your consideration!

Bob Lederer signature

Bob Lederer
Editor and Publisher, RFL Communications, Inc.