Who is Bob Hoffman – And Why He Alleges An Ad Agency Conspiracy / RBDR

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September 24, 2019

Today’s RBDR: “Ad Contrarian” Blog author Bob Hoffman is “Chief Aggravation Officer” at Type A Group, also a former ad agency creative head and two-time CEO. He alleges some sort of advertising agency “conspiracy” in failing to uncover numerous online advertising scandals. (Link to blog: https://www.mumbrella.asia/2019/09/the-ad-industry-conspiracy-of-silence-on-digital-media-agencies-are-either-stupid-or-keeping-their-mouths-shut)

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Bob Hoffman on advertiser delusions. Facial/emotional recognition in video games. (RBDR 03.03.2016)

Today on RBDR:

1) Advertising expert Bob Hoffman outlines three delusions that advertisers have that are holding the industry back.

2) Affectiva incorporates its facial coding and emotion detection technologies into video games.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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