Google Buys Healthcare Monitoring Technology | RBDR

August 17, 2017. Today on RBDR:

1) Google buys advanced health monitoring company that relies on smartphones to collect individual medical data.

2) The benefit of NOAA/National Weather Service data to improve project retail sales is being offered by Enhanced Retail Solutions to its clients.

3) A patent was awarded to Reveal Mobile for precise locating of mobile phones and prediction of where those devices will appear next.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here. To take Bill up on his offer, email him now!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Think Big Data isn’t Affecting Businesses? Think Again | RBDR

August 16, 2017. Today on RBDR:

We talk about Big Data a lot, but most of us pay less attention than we should about what it is accomplishing with business’ marketing so far.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here.

To take Bill up on his offer, email him today!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Deep Qual Study into Client-Supplier Relationships | RBDR

August 14, 2017. Today on RBDR:

A discussion with David Harris, who is designing and spearheading a qualitative study of client research buyer attitudes towards their suppliers and how to become one of their preferred customers.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider contacting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about Bill’s proposed speech, click here. To take Bill up on his offer, email him today.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

“Sentiment Analytics” replacing Employee Surveys | RBDR

July 20, 2017. Today on RBDR:

1) Employee engagement surveys are popular but extremely lacking in comprehending people’s emotion, leading to use of other tools such as sentiment analytics.

2) Advice for college students interested in a marketing career: focus more attention on behavioral economics and behavioral sciences as an important way of successfully dealing with data and artificial intelligence.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification.” They are available to you at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Clustering Twitter Users into Demo-definable Groups | RBDR

July 19, 2017. Today on RBDR:

1) Penn State researchers are studying how to make demographic sense of Twitter users in groups so that these can be sliced and iced demographically.

2) MarketResearchCareer’s annual supplier study is out and we zero in on the choices of 3,200 respondents in Thought Leadership, Unique Methodologies, and Quality Deliverables among full-service agencies, qualitative agencies, syndicated providers, online sample and online survey software.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s work that has led to developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.