Bob Lederer RBDR

Bill Harvey’s Formula to Revive Ad Agencies | RBDR

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June 6, 2018. Today on RBDR:

Media researcher extraordinaire Bill Harvey offers advertising agency solutions to create data-driven platforms for clients and, in the process, thrive in the rapidly evolving media landscape.

He recommends that agencies read an available white paper, “Cross Media Optimization ROI Must Include Creative.” It is available for free by clicking here.

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Bob Lederer RBDR

Bill Harvey Contorting SM Posts Not a Good Idea | RBDR

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May 7, 2018. Today on RBDR:

Bill Harvey comments on RBDR’s report concerning The Cloaking Company’s Tijmen Schep and his concept of software that would turn social media posts into indecipherable gibberish when collected by an algorithm.

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Bob Lederer RBDR

More MR Support for Marketing: Planning, Evaluating Brand Content | RBDR

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May 1, 2018. Today on RBDR:

Bill Harvey discusses two more opportunities where traditional researchers can make a contribution to marketers and leaders of brands, namely with better pre-planning and post-campaign understanding of brand content.

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Bob Lederer RBDR

Bill Harvey ARF Webinar Details How to Double Ad ROI | RBDR

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April 16, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey hosts an ARF webinar this Wednesday (April 18 at 1PM EDT, 12 Noon CDT, 10AM PDT) in which explains how purchaser targeting, context-ad resonance, fast reach and creative weeding are now proven to double or triple advertising ROI.

ARF members can register by clicking here.

Non-ARF members are welcome to register by sending an email here.

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