Bob Lederer RBDR

TNS CEO’s amazing Big Data/MR projection. Instantly mobile vs online study. (RBDR 5.28.2015)

Today on RBDR: 1) TNS Global CEO Richard Ingleton projects where Big Data will drive market research in the long-term, a foretelling that might shake up many researchers. (Link to this story: (http://articles.economictimes.indiatimes.com/2015-05-15/news/62192468_1_market-research-big-data-qualitative-research)
2) Instantly shares results of its multi-phase mobile versus online research study, which reveals some clear mobile benefits and just-as-apparent challenges. (Link to this study: http://pages.instant.ly/Whitepaper_LP_MobilevsOnline.html?mkt_tok=3RkMMJWWfF9wsRokvK%2FIZKXonjHpfsX56u0tUK60lMI%2F0ER3fOvrPUfGjI4DSMVmI%2BSLDwEYGJlv6SgFSrDDMbh1w7gNUhU%3D)

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Bob Lederer RBDR

MR U.S. hiring trends. Big Data’s usefulness. Cruz campaign pollster. (RBDR 4.13.2015)

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Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

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Today on RBDR: 1) Reeve & Associates’ Phil Reeve fills us in on the state of market research hiring during Q1 2015.

(Link to Philip Reeve’s video report: https://www.youtube.com/watch?v=mtwa6p7Na-Q&feature=youtu.be)

[For the Reeves & Associates Compensation Report; go to: http://www.reevejobs.com//content/Reeve_2015_Compensation.pdf?&page=Comp_Presentation&sid=Alert%5D

2) Hess Consulting Principal Michael Hess summarizes last week’s presentation about Big Data at the Wharton School.

3) The Ted Cruz for President campaign hires its pollster.

Bob Lederer RBDR

New MR acquisition trend? Rocket Fuel IDs ad super chargers. Wearable data privacy.(RBDR 3.24.2015)

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To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) RBDR Producer Bob Lederer believes there is a new research acquisition trend, highlighted in the last week by FocusVision and Survey Sampling. 2) Rocket Fuel research has uncovered the percentage impact in conversation rate from including six different elements in a ad. (Link to article: http://www.bizreport.com/2015/03/research-reveals-how-much-of-an-ads-performance-down-to-cont.html) 3) Data privacy is now an issue with wearables devices, according to Sensum President Gawain Morrison.

Bob Lederer RBDR

Do we need Data Scientists? Strong audiences for SB49 commercials. (RBDR 2.4.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today on RBDR:  1) The case against corporations that feel they need to go all out for data scientists.  2) Super Bowl commercials maintained the audience levels that were in place during Super Bowl 49 itself, a situation unlike that recorded during usual sporting events.  3) Gap, Inc. decides to do away with Chief Marketing Officer in favor of a Customer Experience officer. Could it be the start of a trend?

Bob Lederer RBDR

Facebook “Like” can mislead. TV turn-ons. 6 ways big data damages biz. (RBDR 1.27.2015)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: 1) Facebook “Likes” do not always indicate the message is liked, which raises the bigger issue of trying to understand normal behavior on Facebook. 2) The Council for Research Excellence spells out what communication techniques drive people to turn on their televisions and those that do the best job of getting people already watching to tune into a program. 3) “Six ways that Big data can damage your business” is a new blog that captures multiple issues with Big Data that require a business’ attention.