MR’ers Should Observe Research That Gaming Companies Do

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September 13, 2018. Today on RBDR:

Research Through Gaming founder Betty Adamou reveals a great resource for research information about gamification – gaming companies, which she says are way ahead of the research industry in understanding how and why it works with consumers.

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A Peek at Misconceptions Holding Back Gamification | RBDR

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September 4, 2018. Today on RBDR:

Gamification Through Research founder Betty Adamou discusses the “misconceptions” chapter in her upcoming book, “Games & Gamification in Market Research.

Pre-order your own copy of the book — at a discount — by clicking here.

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Creating a game to do entire research project (RBDR 7.6.2015)

Today on RBDR: Research Through Gaming Ltd. CEO Betty Adamou explains her innovative, user friendly, enjoyable research entirely relies on a customized gaming format and requires no supplementary project work.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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