Bob Lederer RFL Communications, Inc.

How Gamification MR May Benefit from Covid-19 / RBDR

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April 28, 2020

Today on RBDR: Betty Adamou, head of Research Through Gaming, zeroes in on her three specific new uses for gamification (and the research it will require to make sense of these new situations) as the result of the coronavirus crisis.

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Bob Lederer RBDR

MR’ers Should Observe Research That Gaming Companies Do

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September 13, 2018. Today on RBDR:

Research Through Gaming founder Betty Adamou reveals a great resource for research information about gamification – gaming companies, which she says are way ahead of the research industry in understanding how and why it works with consumers.

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Bob Lederer RBDR

A Peek at Misconceptions Holding Back Gamification | RBDR

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September 4, 2018. Today on RBDR:

Gamification Through Research founder Betty Adamou discusses the “misconceptions” chapter in her upcoming book, “Games & Gamification in Market Research.

Pre-order your own copy of the book — at a discount — by clicking here.

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Bob Lederer RBDR

Creating a game to do entire research project (RBDR 7.6.2015)

Today on RBDR: Research Through Gaming Ltd. CEO Betty Adamou explains her innovative, user friendly, enjoyable research entirely relies on a customized gaming format and requires no supplementary project work.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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