Bob Lederer RBDR

Best Practices in decision-making. IAB proposes engagement with ad blockers. (RBDR 03.09.2016)

Today on RBDR:

1) How important are Best Practices in decision-making? Data from a study shows 90% of managers who rely on best practices meet expectations – but only 2% of companies rely on them. Read the story by clicking here.

2) The Interactive Advertising Bureau pitches its new White Paper to help publishers engage with consumers who have installed ad-blocking software and explain the value exchange that can turn around their hostility to ads.

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Bob Lederer RFL Communications, Inc.

Facebook feeds data to TV Nets, Study: MR undergoing evolutionary change (RBDR–10/02/13)

Today: 1) Facebook may be establishing a new social media data collection trend by collecting and sending its users’ data re TV programs to the four American TV networks. 2) Best Practices, LLC’s Consumer MR Innovation study describes adoption as ongoing evolutionary change, not revolutionary, disruptive change. 3) Nielsen Vice Chair Susan Whiting will retire at the end of 2013.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Many cos. using employees in their surveys; Big data: the Hype versus Realities (RBDR–7/27/13)

1) Best Practices, LLC study shows many large companies are using their employees as respondents. 2) All Things Digital Senior Editor Arik Hesseldahl separates Big Data hype from its realities. 3) RFL Communications’ new website enables you to view today’s RBDR, plus the previous 30, on its homepage. Visit http://www.rflonline.com.

Sponsored by Decipher, Inc. (http://www.decipherinc.com), focusing on technology and research systems that bring data to life and revealing how even seemingly small discoveries can yield meaningful insights.

Here is this week’s second mobile MR insight, courtesy Decipher, Inc.:

http://mrboard.decipherinc.com/2013/0…