How Scotiabank Caught Up To Competitors In AI Use / RBDR

Do you watch RBDR once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit


January 10, 2022

Today on RBDR: An important case history involving one of Canada’s biggest banking institutions, Scotiabank, demonstrates how slow adoption of artificial intelligence can be overcome and bolster competitive marketplace position. (Link to this blog:

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here:

After 17 Years, No Unanimity on CDO Business Function / RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about the information you’re receiving for nothing? Join others who’ve demonstrated their appreciation based on what they can afford ($5 or more per month) — plus obtain exclusive RBDR benefits! Visit
May 28, 2019

Today on RBDR: Seventeen years after the CDO — Chief Data Officer — was introduced, the role is commonplace in corporate America. However, the position has yet to spread its wings and there are few agreed-upon responsibilities assigned to those who occupy the CDO role.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

How to make LinkedIn more valuable. What focus groups are not for. (RBDR 8.3.2015)

Today: 1) Two esteemed academics suggest multiple ways that LinkedIn could make its data even more worthwhile for business and research purposes. 2) Focus groups have questionable value for brand choices and color, look and tagline because it is more important to think in terms of standing out on the shelf than consumer preferences.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​

Storytelling not natural for Analysts. Open-End Responses: Fact vs Fiction (RBDR 2.18.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

To access a video explaining MySoapBox Mobile, please visit:

Today on RBDR: 1) Deloitte Analytics’ Tom Davenport takes on the issue of analysts needing to add storytelling to their repertoire – and their personal obstacles in accomplishing that. 2) Over 50% of marketers in a Leapfrog Marketing Institute study intend to move from channel- and marketing-focus to a true consumer focus. 3) Separating fact from fiction in the “open-end answer” research arena.

P&G’s 4 new mktg phrases. Survey supports Unilever lawsuit. MR thru Jelly. (RBDR 11.17.2014)

FREE email, Monday-Thursday, with multiple links to the newest RBDR video as soon as it is uploaded. Subscribe:

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance:

Today on RBDR: 1) P&G Chairman & CEO A.G. Lafley introduces four new marketing phrases at an analysts conference. 2) Survey used to support Unilever mayonnaise lawsuit. 3) “Jelly” mobile app suggests ways it can assist market research. (RBDR’s original report on Jelly is here: 4) Communispace founder & Chairman Diane Hessan was inducted into the first entrepreneurs hall of fame.