Bob Lederer RBDR

News from AMSRO, Ipsos, AURA. RBDR Crowd Science Award winner. (RBDR 12.4.2014)

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On today’s RBDR: 1) Australia’s AMSRO research group adopts and implements a privacy standard in response to a study showing consumers not willing to cooperate with organizations over fear for their privacy. 2) Ipsos announces the passing of co-President Jean-Marc Lech at age 68. 3) AURA names British Video Association Consultant Gilles Finnemore its Chair. 4) RBDR’s Client of the Year series continues with the naming of the winner in the Crowd Science category.

Bob Lederer RFL Communications, Inc.

FB’s “emotion contagion” study; P&G mktg reset; AURA supplier honors (RBDR–7/02/2014)

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Today on RBDR: 1) Facebook has angered a substantial portion of its members after disclosing a 2012 “emotional contagion” experiment or study that manipulated news content in order to assess whether week-long positive or negative news feeds altered the mood of those receiving them. 2) Procter & Gamble changed its internal marketing structure beginning July 1, converting marketing personnel to brand or associate brand directors. 3) AURA honored various supply-side research agency at its annual conference in London last week.