Bob Lederer RFL Communications, Inc.

CPGs Expect Consumers To Keep Paying Higher Prices / RBDR

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Today on RBDR: CPG businesses preparing their marketing for the post-Covid period have a new, unanticipated concern: if they can maintain their inflation-driven consumer pricing. Giant CPGs are upbeat, believing public price complaints haven’t deterred them buying their favorite brands so far and that trend won’t be altered.

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Bob Lederer RBDR

Amazon – Walmart Price War Can Obliterate Marketing, MR | RBDR

April 3, 2017. Today on RBDR:

1) Leading internet service providers announce they will not sell their customers’ Internet browsing histories.

2) JPMorgan Chase discovers fewer online programmatic advertising channels changed little on ad impressions or visibility.

3) Amazon and Walmart are about to enter into an all-out price war.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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Bob Lederer RBDR

Mkting mix modeling needs new elements. Alex Hunt explains FeelMore50 learnings. (RBDR 01.14.2016)

Today on RBDR:

1) AT&T Director, Market Research & Analysis Greg Pharo explains why marketing-mix modeling needs to incorporate new elements to optimize its output and results beyond sales.

2) The BrainJuicer FeelMore 50, in its third incarnation, has helped develop several new advertising learnings. Americas President Alex Hunt shared those with RBDR.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website here.

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Bob Lederer RBDR

RBDR Client Awards for DIY, Word of Mouth & Foresight Growth MR (RBDR 12.17.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: Research Business DAILY Report “Client of the Year Awards” are revealed for the Do-It-Yourself, Foresight Growth and Word of Mouth categories.

Bob Lederer RFL Communications, Inc.

New Consumer Behavior with Brands; MarketResearchCareer’s 5th Annual Supplier Sat Study (RBDR–10/01/13)

Today: 1) Study from Flamingo and Wolff Olin points to 3 specific changes in how consumers intend to interact with brands. RBDR explains the big picture changes they are leading to. (Here’s the link to a download of this study results: http://gamechangers.wolffolins.com) 2) MarketResearchCareer’s 5th annual supplier satisfaction study is released with results in the qualitative, full-service, syndicated, online sample and online survey categories. (Link to the press announcement of this study, where you can find out other top-rated suppliers: http://pr-bg.com/content/view/37652/78/) 3) Former AT&T Director of Market Research & Customer Insights Debbie Kirsch died last week.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.