Bob Lederer RBDR

Unilever’s Stan Sthanunathan offers 10 MR industry predictions. (RBDR 03.22.2016)

Today on RBDR:

Unilever SVP Consumer & Market Insights Stan Sthanunathan is back to reprise the section of his MRS presentation where he made 10 predictions about the future of the Market Research industry.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they can offer you by visiting their website.

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Bob Lederer RBDR

U.S. Media MR weak from lack of accreditation. What IBM Watson must do. (RBDR 2.09.2016)

Today on RBDR:

1) The U.S. media research measurement landscape is in shambles, according to expert Tony Jarvis, because its providers are unable to earn nationwide accreditation for their properties.

2) What IBM needs to do — in five steps — to build the prominence and dominance in artificial intelligence that it seeks through IBM Watson and cloud computing.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more info, visit their website.

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Bob Lederer RBDR

SSI buys Instantly. Budweiser new can strategy. Google Glass: no more? A.I. pioneer passes. (RBDR 01.28.2016)

Today on RBDR:

1) SSI is buying Instantly.

2) The strategy behind Budweiser’s new can design.

3) Google Glass is no more.

4) One of the fathers of Artificial Intelligence, Marvin Minsky dies at age 88.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and while you’re there heck out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find it here.

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Bob Lederer RBDR

CPG performance. Leo Shapiro passes. Google on apps and A.I. (RBDR 11.12.2015)

Today on RBDR:

1) New Information Resources, Inc. study reports CPG merchandising is not performing up to snuff. (Study can be downloaded here)

2) A handful of TV and cable networks are cutting back on their number of commercial spots, which has multiple implications on media research.

3) Leo Shapiro died at 94 after decades of research contributions to P&G, Staples, Kimberly-Clark and Coca-Cola in particular.

4) Google news includes recruitment in the coming week for a hush-hush research project involving application developers (you can volunteer here), and Google is open sourcing its artificial intelligence (aka, machine learning) to gain the counsel and expertise of outsiders.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RBDR

New MR acquisition trend? Rocket Fuel IDs ad super chargers. Wearable data privacy.(RBDR 3.24.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

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Today on RBDR: 1) RBDR Producer Bob Lederer believes there is a new research acquisition trend, highlighted in the last week by FocusVision and Survey Sampling. 2) Rocket Fuel research has uncovered the percentage impact in conversation rate from including six different elements in a ad. (Link to article: http://www.bizreport.com/2015/03/research-reveals-how-much-of-an-ads-performance-down-to-cont.html) 3) Data privacy is now an issue with wearables devices, according to Sensum President Gawain Morrison.