Bob Lederer RBDR

The “New” mobile trends. Unilever’s Sthanunathan on people vs. consumers (RBDR 3.17.2015)

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Today on RBDR: 1) FocusVision releases a third annual white paper that details new trends in mobile research usage.( http://ww2.focusvision.com/wp-content/uploads/2015/03/FV_Dec_MobileUpdateWhitePaper.pdf))

2) Unilever SVP CMI Stan Sthanunathan explains why Unilever marketing designs lead his research effort to focus on people and not individuals as consumers.

Bob Lederer RBDR

New Super Bowl ad evaluation method. Fuguitt: what’s coming at ARF this week. (RBDR 3.16.2015)

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Today on RBDR: 1) Ipsos and RealEyes have specific recommendations for how to compose a successful Super Bowl ad. 2) Facebook declares its belief that advertisers should judge their online advertising effectiveness based on the number of ads that are viewed on the desktop screen or mobile app. 3) ARF President Gayle Fuguitt shares highlights of this week’s Re-Think conference.

Bob Lederer RFL Communications, Inc.

How General Mills successfully changed the name of its MR dept (RBDR 8/26/2014)

http://youtu.be/XBHJ0yTB9Mk

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Today on RBDR: 1) ARF President Gayle Fuguitt shares her experiences while with General Mills in changing the name of a MR department and suggests there may be some merit to the idea of “Decision Insights.” 2) A couple of analytics news items point to the need for more skilled analytics personnel.

Bob Lederer RFL Communications, Inc.

Client MR attitude, behavior re new MR tools has changed (RBDR–6/23/2014)

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Today: 1) RBDR congratulates Gayle Fuguitt on her election to the MRC Hall of Fame. 2) A review of the Innovation Insights Exchange conference in Atlanta last week from the vantage point of MR innovation adoption by client market research departments. 3) Eric Cantor’s stunning primary loss left a number of pollsters unnerved about how pre-primary polling was so far off.

Bob Lederer RFL Communications, Inc.

Harvey wins Ephron award; Angus Reid “retires;” Google removing opt-outs (RBDR–6/12/2014)

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Today: 1) ARF’s first Erwin Ephron Demystification Award goes to Erwin Ephron. 2) Canadian polling legend Angus Reid leaves Vision Critical to head his own public policy issue institute. 3) TVB hires Hadassa Gerber. 4) Google is learning how to cope with Europeans who want to opt-out their personal characteristics and behavior from Google search data.