Bob Lederer RFL Communications, Inc.

“Augmented Reality” Metrics: Immersion & Engagement / RBDR

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January 24, 2022

Today on RBDR: Augmented Reality is not brand new (it first appeared in the 1950s), however, its 2022 metrics – immersion and engagement – have gained research’s attention, leading to increasing interest, concentration and implementation.

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Bob Lederer RBDR

How close should researchers get? Apple enters VR. IAB tries unifying. (RBDR 02.02.2016)

Today on RBDR:

1) Sneak peek at a NewMR presentation from Edward Appleton and Aastha Tiku later this week about how close a researchers can/should get to their subject for the best results. Find a link to this study here.

2) Apple joins the expanding field of technical businesses who are in on the Virtual Reality and Augmented Reality field.

3) The Interactive Advertising Bureau releases “Data Segments and Techniques Lexicon,” hoping to get everyone in the data field on the same page.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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