FTC cautions on use of Big Data. Apple acquires Emotient. (RBDR 01.11.2016)

Today on RBDR:

1) The MRA’s Howard Fienberg summarizes the FTC’s cautionary report on the use and misuse of Big Data (Find the links to this story here.)

2) Apple Computer acquired Emotient this past week, a self-described leader in emotion detection and sentiment analysis based on facial expressions. RBDR explores why.

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Extreme company/brand interactions with consumers need to change (RBDR 2.19.2015)

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Today on RBDR: TMW CEO Craig Pearce presents the nonconventional argument that brands and corporate marketers need to readjust the base that supports their customer relationships. It has to be friendlier and more appealing than what has become the norm: gathering data about customers and earnestly following them digitally, all the time and wherever they go.

More reasons for Apple-Topsy deal; Pro leadership coaching for stressed execs (RBDR–12/5/2013)

Today: 1) RBDR retracts in its entirety the information we reported about Harris Interactive on our Wednesday December 4 edition. Unfortunately, all the information we reported about Harris Interactive layoffs has proven to be inaccurate. We apologize to Harris Interactive and our viewers for this mistake. 2) Apple Computer’s acquisition of Topsy, the Twitter data cruncher and sorter, is no minor matter, and we have several additional reasons that help explain the deal. 3) Many MR executives are not looking to change jobs, but they are feeling unfulfilled, stressed about their productivity and challenged to maintain their leadership role. A longtime MR senior manager has ventured into a new career, as a Professional Leadership Coach to help many of the kinds of top notch research talent that he was surrounded by in his 20-year research career.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Why Apple bought Topsy; Lightspeed & SPAR CEO hires; L’Oreal CMO Promotion (RBDR–12/04/2013)

Today: 1) Social media experts are scratching their heads, trying to make sense of Apple Computer’s purchase of Twitter partner Topsy. 2) RBDR News Notes: David Shanker (Lightspeed Research), Jill Blanchard (SPAR Group), Mark Speichert (L’Oreal), Penn Schoen Berland opens Middle East office, Transparency Market Research projects extent of Predictive Analytics market growth.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.