Bob Lederer RBDR

New Prime Target for Smart Analytics: Procurement | RBDR

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May 15, 2018. Today on RBDR:

As implementation of analytics to improve the efficiency and effectiveness of sales and servicing of consumers/customers ruminates inside companies, Consider Solutions’ Emma Taylor makes the case that companies’ procurement functions can likewise benefit from smart analytics.

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Bob Lederer RBDR

Dramatic, Evolutionary Change to Hit Client, Agency MR | RBDR

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February 21, 2018. Today on RBDR:

Vision Critical CEO Scott Miller blogs about how businesses transforming their marketing into an entirely customer focus is changing research. He notes several major and positive data usage alterations by brands–and reaches important client research department and research agency conclusions about what is ahead.

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Bob Lederer RBDR

How to Recruit Our Next Generation of Researchers | RBDR

November 10, 2017. Today on RBDR:

Bob Lederer reintroduces his idea for recruitment of the next generation of market researchers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

Decision Science: More Fallacy than Valued MR Mode | RBDR

November 7, 2017. Today on RBDR:

Is “too much, too soon” the true description of the situation that numerous market researchers, who have turned to decision science to improve their work and output, find themselves in? Even executives who sell decision science for a living, like Cannon Gray‘s Kevin Gray, are not hesitating to say that many companies are ill-equipped to apply it.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

10 Ways that Data Analytics is a Pain | RBDR

June 28, 2017. Today on RBDR:

Every company is committed to implementation and utilization of data analytics. Chirag Shivalker of Hi-Tech BPO in India provides 10 reasons why data analytics is perceived by many companies as a pain. (Link to this blog: http://www.analyticbridge.datasciencecentral.com/profiles/blogs/for-companies-data-analytics-is-a-pain-but-why)

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