Bob Lederer RFL Communications, Inc.

Pew Takes Bold Steps To Fix Election Polling / RBDR

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April 15, 2021

Today on RBDR: Pew Research Center Director of Survey Research Courtney Kennedy and Senior Survey Advisor Scott Keeter announce dramatic adjustments in their election polling to deal with 2020 errors. (Link to story: https://www.pewresearch.org/fact-tank/2021/04/08/qa-after-misses-in-2016-and-2020-does-polling-need-to-be-fixed-again-what-our-survey-experts-say/)

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Bob Lederer RBDR

Pew Discovers Web Survey Secrets. Yogi Berra Could’ve Been MR Resource. (RBDR 9.25.2015)

Today on RBDR:

1) Pew Research Center released results from a study of Web surveys users and those who don’t participate in that fashion — and explains what exclusion of non-Web respondents does to results. See the studies in question HERE and HERE.

2) The great philosopher, Yogi Berra, died this week. What he could have taught us in market research.

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