Bob Lederer RBDR

MR Seems to Be Falling off Marketing’s Responsibilities | RBDR

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March 20, 2018. Today on RBDR:

The first half of the semi-annual CMO Study from the Duke Fuqua School of Business, co-sponsored by McKinsey & Co. and the American Marketing Association, shows what appears to be a clear downward trend in the percentage of companies where Marketing Research reports to Marketing.

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Bob Lederer RFL Communications, Inc.

Harvey wins Ephron award; Angus Reid “retires;” Google removing opt-outs (RBDR–6/12/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) ARF’s first Erwin Ephron Demystification Award goes to Erwin Ephron. 2) Canadian polling legend Angus Reid leaves Vision Critical to head his own public policy issue institute. 3) TVB hires Hadassa Gerber. 4) Google is learning how to cope with Europeans who want to opt-out their personal characteristics and behavior from Google search data.

Bob Lederer RFL Communications, Inc.

RBDR for August 20, 2013

A Seattle Times look at social scientist involvement inside corporations shows an array of changes that have taken place as to how they are being used. iModerate Marketing Director Adam Rossow offers his list of “20 signs” that show you are a market researcher. The American Marketing Association’s “4 under 40” award for 2013 has been announced.