Bob Lederer RBDR

MR damaged by political ads. Boyle’s social media initiatives. (RBDR 11.6.2014)

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On today’s RBDR, 1) WJ Schroer Co.’s Bill Schroer says research’s credibility is being damaged by MR’s use in political advertising and the like. 2) Part 2 of RBDR’s interview with BBC Worldwide EVP Insights David Boyle discloses initiatives and frustrations around improving social media for research purposes.

Bob Lederer RBDR

Centering Data is Amazon’s “secret sauce,” espoused by Jeff Bezos (RBDR 9/17/ 2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) FTC Chairwoman Edith Ramirez warned businesses about their data collection and analysis being used to discriminate against low-income and underserved populations. 2) Lessons learned by David Selinger during his noteworthy time at Amazon are all about the importance and vitality of data to corporates–and they are easily transferable.

Bob Lederer RFL Communications, Inc.

Amazon the next industry entrant? mHealth imperfections. iWatch next week (PRVR 9/02 – 05/ 2014)

Pharma Research VIDEO Report is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

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On this PRVR: 1) Reports suggest that Amazon is about to join the ranks of Samsung, Google and Apple in the pharma and health care consumer fields. 2) MHealth tools are highly imperfect, according to a University of Texas study published in the Journal of Medical Internet Research. 3) Gartner says MHealth devices have reached their peak of hype and now need to escape a “trough of disillusionment.” 4) Beneufit, Inc.’s device for Parkinsons patients stands out in the field of MHealth. 5) Government health data needs to be put into context in order for consumers to reap the benefits of these data, advises Premier, Inc. in a letter to the Senate Finance Committee. 6) Apple’s iWatch will be introduced September 9.