Bob Lederer RBDR

Egg’s “Virtual Mile” Multi-Level Emotion Collector | RBDR

October 17, 2017. Today on RBDR:

Egg Health Innovations debuts “Virtual Mile” to substantially improve understanding of patients, through the use of smart glasses, a hidden camera and an app.

Two links to this download report: click here, and also here.

RBDR is sponsored this week by RFL Client Consulting. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Was the Clinton Campaign Doomed by a Misfiring Algorithm? | RBDR

December 13, 2016. Today on RBDR:

1) Did a prized, proprietary algorithm doom the Clinton presidential campaign by misdirecting travel, time and monies?

2) “Looking Further With Ford 2017” delivers at least two new consumer trends that can change research.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website here.

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Bob Lederer RBDR

Big Data drives “Single Unified View.” The challenges of better data segmentation. (RBDR 04.27.2016)

Today on RBDR:

1) A “Single Unified View” is being driven by the onset of Big Data, and its overabundance of data that can be applied to create never-before seen understanding.

2) Marketers, with few exceptions are gaga about segmentation and calling for more reliance on it, BUT moving beyond age and gender is exceptionally challenging.

RBDR is sponsored by 4i University, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

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Bob Lederer RBDR

Poltrack wins Ephron Award. FB algorithm can mislead. Best mobile target group. (RBDR 6.17.2015)

Today on RBDR: 1) ARF’s second annual Erwin Ephron Demystification Award is presented to CBS Chief Research Officer David Poltrack. 2) SeekingAlpha presents Dallas Salazar’s analysis of Facebook’s algorithm that tracks how long any Facebook News Feed is viewed, then makes perhaps mistaken assumptions about similar subject matter being of special interest to that Facebook member. 3) WiseMarketer highlights an OtherLevels study about the mosts opportunistic target for mobile marketers.

‘RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

FocusVision’s Resources Library contains webinars, white papers, best practices and case studies dealing with many of the critical issues facing the market research industry, including mobile research and cross-platform surveying.

The link: https://www.focusvision.com/learn/resource-library/

Bob Lederer RBDR

Algorithm gender. Brainwave group technology. High School analytics course. (RBDR 5.21.2015)

Today on RBDR: 1) Smartphone app algorithm is said to be able to identify with 92% accuracy the gender of the user. 2) Brainwave technology has been developed to identify the leader of a group. Its greatest use could be building group cohesion where it is most coveted. 3) Mu Sigma creates and launches the first high school analytics course.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:
https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

If after you read the study, you want to know more, you can view FocusVision’s special Webinar that discussed the study: https://attendee.gotowebinar.com/register/541691261935004673

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