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November 6, 2018. Today on RBDR:
How three prominent CPG companies are relying on emotion research in three different and yet successful ways, according to Nikki Gilliland of eConsultancy.com.
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Today on RBDR:
1) Advertising expert Bob Hoffman outlines three delusions that advertisers have that are holding the industry back.
2) Affectiva incorporates its facial coding and emotion detection technologies into video games.
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Today on RBDR: 1) New services from Rocket Fuel and Affectiva present appealing improvements in, respectively, campaign development and emotional involvement/engagement with videos. 2) Pinterest marks a major point in its development, with its 100 millionth active monthly user. 3) President Obama issues an executive order establishing a federal Social & Behavioral Sciences team that is intended to coax better individual decisions.
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Today, on RBDR: 1) Research Live’s profile of Unilever CMCO Keith Weed portrays an executive who is fully tuned in to research but also cognizant of qualitative shortcomings at Unilever, which the giant CPG is working to fix. (The original story: http://www.research-live.com/features/a-man-with-purpose/4012445.article)
2) Affectiva announces its accumulation of emotion information from two million people around the world, encompassing in excess of 7 billion emotion data points.
3) Twitter’s third quarter results for Wall Street included a disappointing drop in engagement by its users.
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) What we recognize as traditional qualitative research gains an ability to read emotions through supplemental facial coding capabilities from Affectiva. 2) Banner ads are nowhere as exciting or effective today as they were in the Internet’s infancy. But two MIT professors have developed an algorithm that they say increases banner advertising clickthroughs by 83%.
