Bob Lederer RFL Communications, Inc.

Consumer Expectations Of Inflation-Driven, High Brand Prices / RBDR

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May 2, 2022

Today on RBDR: RBDR follows up Friday’s video discussion about many U.S. companies significantly boosting their retail prices past the extra production costs they are suffering from inflation. Today: consumers’ enhanced expectations from those companies, according to a Havas Media Group study.

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Bob Lederer RFL Communications, Inc.

Gallup survey savaged; 9th annual best MR vendors report from MRCareer.com (RBDR–6/26/2014)

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Today: 1) Gallup’s survey of influence of social media on American consumer purchases draws fire for age of the information and how evaluation was conducted. 2) MarketResearchCareer.com’s 9th Annual Survey of MR Professionals throws kudos at many different companies. 3) Pages views, unique visitors and clicks have been widely discredited as digital metrics, so two organizations have their own metric theories. Both are built on the premise of “time spent,” but that isn’t gathering full buy-in either.

Bob Lederer RBDR

IBM Customer Experience Lab rolls out impressive tools; Nielsen: FTC negotiations and its “Topten” intro; Judy Vogel: Gannett’s new VP-MR (RBDR–9/18/13)

1) IBM’s India-based Customer Experience Lab rolls out three new capabilities that impact social, mobile, Big Data & analytics.

Here is the link to this story for further info:

http://www.dmnews.com/ibm-aims-to-make-c-suite-a-little-sweeter/article/311522/

2) Nielsen is reportedly in discussions with the FTC about continuing to provide Arbitron software to interested parties after its proposed merger with the radio ratings giant.

3) Nielsen rolls out a “Topten” app for consumers, but receives criticism from privacy advocates because the new tool will be collecting data from consumers who use it and selling that info to customers.

4) Gannett hires a new VP MR and Mediatek brings on a new GM Corporate Marketing, who will also have complete control over corporate MR.

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Witness insights history. Joan Lewis, Global Consumer & Market Knowledge Officer atProcter & Gamble interviews Malcolm Gladwell on the future of our industry.http://www.iirusa.com/research/keynotes.xml?registration=RBR13