Bob Lederer RBDR

Andy Brown, Kantar: Time for Metrics Consistency | RBDR

May 17, 2017. Today on RBDR:

1) Forrester Research reveals the control that CMOs have over technology spending that is directly or indirectly related to research.

2) Kantar Media CEO & Chairman Andy Brown discussed the necessity for development of consistent media and advertising metrics, which do not presently exist.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

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Bob Lederer RBDR

Super Bowl LI Ad Preview With a Panel of MR Pros | RBDR

February 2, 2017. Today on RBDR:

Our annual preview of upcoming advertisements on this Sundays Super Bowl LI, including what look like the best and least effective TV spots.

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Bob Lederer RBDR

Nielsen Changes Course, Embraces Advertising | RBDR

January 19, 2017. Today on RBDR:

1) Nielsen reverses its corporate course and launches an advertising campaign designed to explain its work and capabilities to marketers.

2) What is the value to service providers and service users of online ratings services? A Wharton School post-doctoral studying is studying that.

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Bob Lederer RBDR

Brands’ Learning Needs for “Systems” 1 and 2 | RBDR

December 8, 2016. Today on RBDR:

1) What brands and researchers are coming to understand about System 1 and System 2.

2) The Atlanta Braves’ VP Marketing, Adam Zimmerman, discusses his essential, “must have” data possibilities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Bob Lederer RBDR

Pepsi urges ad-makers to upgrade insights. CATI provider advocates phone surveys. (RBDR 07.13.2016)

Today on RBDR: 1) PepsiCo Beverages President Brad Jakeman tells advertisers their assistance needs more timeliness, quality and upgraded insights. (Attention researchers: this is, very much, an opportunity to shine.) 2) A UK CATI provider, McCallum Layton’s Dale Henry, makes the case for more telephone surveys instead of online quantitative surveys.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website by clicking here.

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