Bob Lederer RFL Communications, Inc.

Better Unilever Advertising From “Unstereotyping” / RBDR

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June 20, 2019

Today on RBDR: Unilever’s “unstereotyping” initiative is focused on removal of bias and elimination of harmful and diminishing advertising portrayals based on gender, background, age or orientation. Unilever is anxious to share its findings to improve across-the-board industry marketing and advertising.

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Bob Lederer RBDR

Hints About WPP Plans for Kantar? | RBDR

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June 26, 2018. Today on RBDR:

A hint – from WPP and Reuters’ Katie Holton – about what the conglomerate should do about its Kantar research division emerged at the Cannes Lions International Festival of Creativity in France last week.

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Bob Lederer RBDR

Bill Harvey ARF Webinar Details How to Double Ad ROI | RBDR

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April 16, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey hosts an ARF webinar this Wednesday (April 18 at 1PM EDT, 12 Noon CDT, 10AM PDT) in which explains how purchaser targeting, context-ad resonance, fast reach and creative weeding are now proven to double or triple advertising ROI.

ARF members can register by clicking here.

Non-ARF members are welcome to register by sending an email here.

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Bob Lederer RBDR

Gamification: What Works – and Doesn’t | RBDR

June 21, 2017. Today on RBDR:

1) Socratic Technologies Chairman Bill MacElroy’s blog for MRII about the evolution of gamification in research details early hopes and failures, and current potentials.
2) The Creative Group’s projections for market research hiring in the second half of 2017 is out.

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Bob Lederer RBDR

Another Study Claims SM Advertising to be a Hoax | RBDR

June 7, 2017. Today on RBDR:

1) An 18-month (and running) study from Good Growth Ltd. involving its clients states that investment in social media advertising shows ROI so poor that it is best described as a hoax.

2) TiVo won two preliminary patent infringement decisions against Comcast, Arris and Technicolor.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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