Bob Lederer RFL Communications, Inc.

New Discovery: Facial Coding Doesn’t Work For Ad MR / RBDR

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December 14, 2022

Today on RBDR: NielsenIQ’s Special BASES Advisor Joe Willke discloses new studies that show that facial coding does not work as a research advertising tool – not for messaging or effectiveness.

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Bob Lederer RFL Communications, Inc.

No Cookies? This Browser Has No Advertising Data Problems / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 25, 2021

Today on RBDR: Consultant Michelle Madansky discusses the research project conducted for the Brave browser. In early testing, it is demonstrating an ad research process that is generating better advertising data than through cookies.

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Bob Lederer RBDR

CBS Vision President & CRO David Poltrack Retiring | RBDR

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November 1, 2018. Today on RBDR:

David Poltrack, Chief Research Officer and President of CBS Vision announces his retirement from the network after 50 years. It takes effect at the end of June 2019.

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Bob Lederer RBDR

Advertising MR explains Trump phenomenon. NHT still impacts online ad campaigns. (RBDR 9.17.2015)

Today on RBDR: 1) Advertising research studies that focus on the greater power and influence of emotion help explain the Donald Trump phenomenon, according to two University of Florida academics. [Link to this blog: http://theconversation.com/how-advertising-research-explains-donald-trumps-profound-appeal-47059%5D 2) Results from online advertising campaigns are still beset by inaccurate measurement as the result of non-human traffic.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

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