Bob Lederer RFL Communications, Inc.

Researchers Update Skills, Familiarity In ARF Courses / RBDR

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February 17, 2022

Today on RBDR: The ARF Marketing Optimization and Insights Certificate offers researchers the opportunity to update themselves on the latest practices and applications of marketing research. ARF President Scott McDonald reviewed the basics of the six modules available through the association’s affiliation with New York University.

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Bob Lederer RBDR

Misinterpreting Social Media | RBDR

June 27, 2017. Today on RBDR:

1) ARF’s Audience Measurement Conference discusses what marketers need to comprehend about the information collected from social media.

2) A study from University of California San Francisco says online recruitment for crowdsourcing is besieged by under- and over-representation of important demographic groups.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Bob Lederer RBDR

The necessity of an online impression. A word on Gayle Fuguitt’s ARF departure. (RBDR 08.01.2016)

Today on RBDR:

1) GetApp’s new research shows that to make the needed impression online, a company must have effective social media activity. It’s twice as important as mobile friendliness.

2) RBDR Producer Bob Lederer has a brief comment concerning ARF President Gayle Fuguitt’s decision to leave the association this October.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

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Bob Lederer RBDR

Interview with ARF’s Gayle Fuguitt on 2016 ARF Audience Measurement Conference. (RBDR 06.13.2016)

Today on RBDR:

If you are in New York for the 2016 ARF Audience Measurement Conference, here is some of what you will be focused on through Tuesday. If you can not make it, ARF President Gayle Fuguitt tells RBDR the key issues in media research to be tackled.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website by clicking here.

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Bob Lederer RBDR

Bill Harvey on ARF Re!Think 2016 Highlights. (RBDR 03.17.2016)

Today on RBDR: Media research guru and ARF “Erwin Ephron Award” winner Bill Harvey explains the high points and most relevant insights that came out of the ARF 2016 ReThink Conference.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

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