Bob Lederer RFL Communications, Inc.

Why Marketers Don’t Do Their Research / RBDR

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December 16, 2019

Today on RBDR: Matt Seltzer’s new company, S2 Research, is focused on guiding and assisting marketers and advertising agencies who don’t do market research which need to be done. He explains marketers’ apprehensions and his research propositions.

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Bob Lederer RFL Communications, Inc.

RFL’s 2019 Report on Top 50 Research Organizations Worldwide

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October 2, 2019

Today’s RBDR: Details from the RFL 2019 Global Top 50 Research Organizations (GT50): the types of companies and several of the companies themselves. A copy of the report is available in exchange for a Patreon sponsorship with RBDR.

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Bob Lederer RFL Communications, Inc.

Who is Bob Hoffman – And Why He Alleges An Ad Agency Conspiracy / RBDR

Do you regularly watch RBDR, either once or up to four times a week? Do you find it informative and entertaining? Join others in supporting our video based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.
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September 24, 2019

Today’s RBDR: “Ad Contrarian” Blog author Bob Hoffman is “Chief Aggravation Officer” at Type A Group, also a former ad agency creative head and two-time CEO. He alleges some sort of advertising agency “conspiracy” in failing to uncover numerous online advertising scandals. (Link to blog: https://www.mumbrella.asia/2019/09/the-ad-industry-conspiracy-of-silence-on-digital-media-agencies-are-either-stupid-or-keeping-their-mouths-shut)

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Bob Lederer RBDR

Driver Tags Prove Unexpected New Value | RBDR

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October 16, 2018. Today on RBDR:

Bill Harvey describes unexpected effective targeting results from the use of “Driver Tags.” It comes down to resonance between Driver Tags in TV advertising and their embedding in television programs.

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Bob Lederer RBDR

Bill Harvey’s Formula to Revive Ad Agencies | RBDR

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June 6, 2018. Today on RBDR:

Media researcher extraordinaire Bill Harvey offers advertising agency solutions to create data-driven platforms for clients and, in the process, thrive in the rapidly evolving media landscape.

He recommends that agencies read an available white paper, “Cross Media Optimization ROI Must Include Creative.” It is available for free by clicking here.

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