Advertisers Are Appealing to Covid-Driven Emotions / RBDR

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August 11, 2020

Today on RBDR: Research Measurement Technologies founder and RBDR’s media research guru Bill Harvey brings to light a new Covid circumstance: advertiser messaging has to adjust and appeal to new emotions that have been driven by the virus.

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Driver Tags Prove Unexpected New Value | RBDR

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October 16, 2018. Today on RBDR:

Bill Harvey describes unexpected effective targeting results from the use of “Driver Tags.” It comes down to resonance between Driver Tags in TV advertising and their embedding in television programs.

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Hints About WPP Plans for Kantar? | RBDR

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June 26, 2018. Today on RBDR:

A hint – from WPP and Reuters’ Katie Holton – about what the conglomerate should do about its Kantar research division emerged at the Cannes Lions International Festival of Creativity in France last week.

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New Metric to Measure Ad Campaign Effectiveness | RBDR

August 31, 2017. Today on RBDR:

Joel Rubinson of Rubinson Partners presents a commentary about a newly identified metric that he says can help advertisers and researchers measure the effectiveness of their advertising campaign. Additionally, read Joel Rubinson’s blog posting on the matter by clicking here.

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Online Shoppers Say Feedback Goes Unanswered | RBDR

June 14, 2017. Today on RBDR:

1) Qualtrics’ study says online shoppers believe their feedback doesn’t reach anyone who can bring about change.

2) A report from BellingCat.com explains who Russia attempted to influence the Dutch and French elections through phony polling. Find this original story by clicking here.

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