Bob Lederer RFL Communications, Inc.

Facebook’s Algorithm Reportedly Only 66% Accurate / RBDR

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April 11, 2022

Today on RBDR: Social media website algorithms are designed to precisely direct news items and targeted advertising to visitors. But a North Carolina State University research study puts a crimp in those designs by reporting the Facebook algorithm is only 66% accurate.

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Bob Lederer RBDR

Walgreens Cooler Data Collectors Could Lead to Smart Ad Network

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January 15, 2019

Today on RBDR: Walgreens Boots Alliance is testing a technology with embedded cameras, sensors and digital screens in cooler doors. If it catches on, it has the potential to form a new network of smart advertising-targeted displays.

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Bob Lederer RBDR

Driver Tags Prove Unexpected New Value | RBDR

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October 16, 2018. Today on RBDR:

Bill Harvey describes unexpected effective targeting results from the use of “Driver Tags.” It comes down to resonance between Driver Tags in TV advertising and their embedding in television programs.

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Bob Lederer RBDR

Better Ad Targeting Incorporates Psychographics | RBDR

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October 11, 2018. Today on RBDR:

Research Management Technologies’ Bill Harvey returns for an all-new RBDR commentary, where he discusses the reasons that the usage of psychographics will enable better ad targeting.

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